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What Founders Want


Key Findings
The Results
1. Investment Raised
2. Past Experience
3. Geography
4. Gender
Who took the survey
About Frontline

How Investment Raised to Date Impacts what Founders Want From VCs

Of our 206 respondents, 87% had raised less than €2m at their current company at the time of the survey.


For that most populous group, it was the fund’s knowledge of a sector that was most important factor (57%), followed by introductions to sales leads (34%).

By contrast, the 13% of respondents that had raised over €2m at the time of taking the survey put greater value on their personal relationship and chemistry with the person leading the deal (52%), and the fund’s ability to back the business in future rounds (41%).

Will Prendergast

Will Prendergast

Frontline Seed

“Each individual will have a different understanding of what a “good” founder-investor relationship looks like – some founders might even invite their VCs to their wedding. But the true nature of a relationship will become apparent during the most challenging times of company growth – and every startup will have challenging times.

At those moments, being able to have an open and frank conversation with your investors could be the difference between a bump in the road and a total company derailment. Those founders who have raised more capital may well have already learnt that lesson for themselves.”

Frontline Growth

For growth-stage founders and CEOs in the U.S., Frontline Growth will help establish you in Europe

Frontline Seed