Where to Land: Selecting Your European HQ

Although decision making has become increasingly decentralised, selecting the right location for a European headquarters is a critical step on the journey to becoming a global business.

Even if you are currently working with a distributed team and have no plans to invest in a physical office right away, you still need to think about where your customers are, where the talent you need is concentrated, and where you can best access markets and opportunities for long term growth.

We’ve written this guide to help you answer “where to go?” in Europe. On the surface, this may sound like an easy piece of the internationalisation puzzle but Europe is not homogenous. Where you land — and how effectively you do it — can have enormous consequences on your global business’s success.